Since established in 1996, Dongyi Rising-sun Co., Ltd (DYRS) has become one of the leading companies in home-decoration and construction in China. Its brand, scale and professional spirit make DYRS even competitive among competitors. The tenet of DYRS is to “build today’s brand and create long-term prosperities”. It is the Group's strategy to diversify, acquire new skills and to share the introduction of new technologies. Through integrating brand resource and mature home-decoration industry chain, DYRS created a successful business model in broad related fields, such as plain and exclusive home design and construction, decoration material and furniture, exclusive office decoration, national brand franchise development, industry research and analyses. DYRS has built itself to be the most competitive team in China and has formed its own marketing strategy and digitalized system.

DYRS provides high quality home-living culture and home-people-in-one life style for customers through combining eastern traditional culture with international modern fashionable culture, which gives the thousands-years old Chinese home-decoration a new meaning.

The successful business model of DYRS, originated from the specialization, scalization and systemization, is ranked top in the industry. Since the year 2004, DYRS has gained many awards, such as, China Top 500 Most Valuable Brand, China Top 10 Franchise Brand, and China Top 100 Construction and Decoration Enterprise. In 2005, Beijing government also certificated DYRS as Beijing Famous Brand. Consequently, the brand value of DYRS is assessed to be 1.11 billion RMB.

As the explorer in the industry, many standards created by DYRS has been regarded as the industry references in customer service and customer satisfaction etc.. In 2004, DYRS was the unique industry representative who demonstrated the whole decorating processes in the “Home Decoration and Construction Engineering Regulation” practical show, which was jointly regulated by National Quality Inspection Bureau and Chinese Ministry of Construction. The whole process was photographed by National Home Decoration and Construction Association.

More than 20 branch offices and 41 franchise companies spread in China formed its national service net. At present, DYRS has more than a thousand home-decoration and construction designers and over 10 thousand employees engaged in engineering construction. Because of its advanced management model, outstanding designing team, strict quality control system and predominant corporate culture, DYRS has gained trust from customers, respect from competitors and support from the government. Media has honored DYRS as the No. 1 in China’s home-decoration industry.

DYRS is marching on the way of being the industry’s leader